Niche playbooks

Pick your niche. Get the playbook.

Hook archetypes, formats, and patterns that actually win in your specific space, ranked by real median view counts.

361 videos

Fitness Creators

Best TikTok hooks for fitness creators

Top hook this month

Fortune Teller · 59,900 med

339 videos

Finance Creators

Best TikTok hooks for finance creators

Top hook this month

Hot Take · 16,738 med

111 videos

Coaches

Best TikTok hooks for coaches

Top hook this month

Hot Take · 42,500 med

124 videos

Food and Cooking Creators

Best TikTok hooks for food and cooking creators

Top hook this month

Magician · 207,627 med

397 videos

E-commerce Brands

Best TikTok hooks for ecommerce brands

Top hook this month

Magician · 25,232 med

148 videos

Real Estate Agents

Best TikTok hooks for real estate agents

Top hook this month

Investigator · 11,200 med

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Live monthly trends

All studies and guides

The Content Labs

Don't see your niche? Get a custom playbook from your own data.

Connect TikTok and Instagram. The Content Labs runs the same hook + format breakdown on your account plus your top competitors, then writes a 30-day calendar tuned to what's winning in your specific space.

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