Live cuts from 1,439 videos analyzed this month. Updated on the 1st. Built for creators who want signal, not vibes.
1,439
videos this month
Hot Take
most consistent hook
Skit
top format (102K median)
-39%
median reach vs March
data as of April 25, 2026
01 · Hook leaderboard
vs. March 2026
Proof Drop
n=25
Hot Take
n=296
Experimenter
n=30
Investigator
n=326
Contrarian
n=227
Fortune Teller
n=112
Story
n=44
Teacher
n=235
The story: reach compressed across every archetype this month. Hot Take held strongest (-30%), Story collapsed (-81%). Proof Drop is the new median leader but with a small sample (n=25) so treat as directional. If you're choosing what to film this week, Hot Take and Investigator are the safest workhorses.
02 · Format leaderboard
The story: Skit content (102K median) and any Greenscreen-augmented format are pulling ~40-50x what plain talking-head content gets (2.3K median, n=404, the most common format and the worst-performing). If your account leans heavily on plain talking head, the cheapest single move available to you this month is adding a greenscreen layer.
03 · This month’s biggest hits
When you order a hot dog
@kangaroo_golf · 2.6M · Instagram · Investigator · Skit views
When you accidentally CALL OUT a professional golfer?
@divotdudes.golf · 2.0M · TikTok · Investigator · Interview views
VICE SPORTS
@jordanrogers · 2.0M · Instagram · Investigator · Talking Head + B-Roll views
We are SO poor RORY MCILROY JUST
@evhandagain · 1.9M · TikTok · Hot Take · Talking Head + Greenscreen views
New method unlocked
@hammy.golf · 1.6M · TikTok · Experimenter · Skit views
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Next edition: May 1, 2026
Methodology
Pulled from 1,439 TikTok and Instagram videos posted in April 2026that we’ve analyzed across hook archetype, format, runtime, and emotional trigger. Buckets shown only when n ≥ 20 to avoid noise.
Median views (not average) is the headline metric. A handful of celebrity virals can pull averages 10-20x higher than what a working creator should expect. Median is the honest summary.
Pulled from our analyzed video dataset on April 25, 2026.