Data Reports

What the data
actually says.

We analyze thousands of videos, normalize for follower count, and publish what the data really shows. No generic advice. No cherry-picked stats.

New

How to Escape 300 View Jail

We pulled 8,500 analyzed videos from our dataset. The conventional 300-view-jail advice is wrong on almost every count. Instagram is 2.5× worse than TikTok. Longer videos escape more. Trust-based content gets stuck.

8,500

Videos analyzed

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Small Accounts Get 14× More Reach

We measured views per follower across 2,537 videos. The algorithm feeds small accounts. Big accounts aren't suppressed — they just lost the discovery boost.

2,537

Videos analyzed

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Which Emotions Actually Go Viral?

We tagged 1,833 videos by primary emotion and normalized for follower count. Outrage beats inspiration by 9×.

1,833

Videos analyzed

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Does Posting Time Really Matter?

7,261 videos, normalized for account size. The 'best time to post' advice is mostly wrong. Here's the honest answer.

7,261

Videos analyzed

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More reports coming every week. Got one you want us to run? Tell us.