Data Reports
We analyze thousands of videos, normalize for follower count, and publish what the data really shows. No generic advice. No cherry-picked stats.
We tagged 1,833 videos by primary emotion and normalized for follower count. Outrage beats inspiration by 9×.
1,833
Videos analyzed
7,261 videos, normalized for account size. The 'best time to post' advice is mostly wrong. Here's the honest answer.
7,261
Videos analyzed
More reports coming every week. Got one you want us to run? Tell us.